A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing this, you can create solid business strategies that improve upon your competitor's.

A stakeholder workshop is one way to engage stakeholders – those who are affected by, have a direct interest in, or are somehow involved with the problem identified during the situation analysis, and gatekeepers – those who control access to people or resources needed – when developing a social and behavior change communication (SBCC) strategy. The program team invites stakeholders and gatekeepers to a short workshop to seek their input on the proposed program or to achieve consensus.

A product strategy outlines a company's strategic vision for its product offerings by stating where the products are going, how they will get there and why they will succeed. The product strategy enables you to focus on a specific target market and feature set, instead of trying to be everything to everyone.

Technical documentation refers to any document that explains the use, functionality, creation, or architecture of a product. Think of it as a nuts-and-bolts “how to” guide for your users, new hires, administrators, and anyone else who needs to know how your product works.

A pitch deck, also known as a start-up or investor pitch deck, is a presentation that helps potential investors learn more about your business. As strange as it sounds, the primary goal of a pitch desk is not to secure funding—it's to make it to the next meeting.